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Kate Spade
A global luxury lifestyle brand known for its optimistic femininity, bold colors, graphic prints, and playful sophistication–Kate Spade tasked the social team at Giant Spoon to find creative ways to leverage a younger audience on TikTok
Responsibilities
Supported the development and execution of social media strategies
Developed unique TikTok concepts that primarily targeted Gen-Z women
Partnered with the creative team to execute 15 TikTok's to be posted per month
Led copywriting in caption and on screen copy for TikTok posts
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