McDonald's

McDonald's– one of the world's largest and most recognized fast-food chains tasked NineDays Agency with relaunching their Thank You Crew Campaign which aimed to show appreciation for
McDonald's franchise employees.

Responsibilities

Successfully relaunched the McDonald’s Thank You Crew campaign with a full 360 activation that resulted in a 13% increase in employee satisfaction 8% increase in Gen Z customer satisfaction
Led the Brainstorm and research development for the strategy
Gen Z-specific research and persona creation
Crafted visually engaging and on-brand slide decks
Met with clients regularly to ensure deliverable timelines