NBC

Various NBC television shows have become iconic in the world of entertainment, captivating audiences with their compelling storylines, talented actors, and high production values. NBC tasked us with crafting new ways to reach a younger demographic, while keeping its core values in mind.

Responsibilities

Utilized Brandwatch to lead competitive and landscape analysis and other research to inform various client deliverables
Developed focused and detailed client deep dives for multiple IPs
Partnered with team to develop strategy and activations focused on getting Gen Z to watch cable television
Leveraged data pulled from MRI Simmons to create compelling audience narratives and personas relevant to the client’s ask