NFL

The NFL Draft is an annual event where teams select college football players to join their professional roster. For the 2023 Draft, I was tasked with curating new ways to increase engagement through copy for the 2023 Draft

Responsibilities

Spearheaded the strategic development and brainstorming of the social content rollout for the 2023 NFL Draft
Led copywriting in social media copy in English and Spanish that was rolled out during the 2023 NFL Draft on @mundonfl, resulting in a 17% increase in engagement compared to The 2022 NFL Draft
Developed SWOT analysis of the previous year's draft rollout to aid the NFL Mundo tea